Icebreakers'21 I North Pole Stage
Coming Closer Together. The Hybrid Transformation of B2B Communities
Coming Closer Together. The Hybrid Transformation of B2B Communities
Before the pandemic, communities were mainly meeting regularly via real life meetings and events, and had only limited digital contact during the time between meetings and the next event. Because of Covid-19, many organisations have had to switch their working formats to digital formats. It is expected that by 2023, most of the events will have returned, but the question is – what will happen to the digital channels? Will new platforms emerge or will the established players survive and transform? How can startups use this communication transformation process in order to establish something new? Is "hybrid" only a temporary and somewhat meaningless buzzword or something really fundamental and important?
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